Strengthening a values-based corporate culture

As a responsible company, we are committed to strengthening a values-based corporate culture.

Our approach to leadership, collaboration and decision-making is guided by shared values.

Corporate culture is reflected every day in how people work together, take responsibility, make decisions and respond to change. Shared values provide a common framework, particularly in an international company with diverse markets, cultures and perspectives.

For us, a values-based corporate culture goes beyond written guidelines. Values matter when they are visible in everyday work: in leadership and collaboration, in dealing with different perspectives, and in the way decisions are made.

Shared values and clear expectations guide our day-to-day actions. We review our leadership and collaboration practices regularly and adapt them as needed.

Shared values as a guide

A framework for cooperation and decision-making

In a multinational company, different experiences, perspectives and ways of working come together. Shared values provide a common framework and offer guidance when situations become complex or differing interests clash.

They help us interpret decisions and clarify expectations for collaboration. Fairness, respect, passion, responsibility and integrity are embedded in our corporate values as standards of conduct.

Values brought to life through leadership

Responsibility is human

Digitalisation and artificial intelligence are transforming workflows and opening up new opportunities for collaboration. At the same time, new questions arise: How do we approach data-driven decision-making? What remains a human responsibility? And how can technology be used effectively and responsibly?

A values-based corporate culture offers guidance. Digital tools and artificial intelligence can assist people, make information accessible and simplify processes. We define clear technical responsibilities and human review steps for the AI applications we use. In this way, we combine technological development with a human-centric understanding of work and responsibility.

Case study: AI expertise as part of the global competency model

The responsible use of artificial intelligence starts with knowledge and expertise. It helps employees understand how AI systems work, what opportunities they offer and where their limitations lie.

To support work with AI, we offer training and skills programmes that help employees understand how AI works, what it can do and where its limitations lie. This is not just about using new tools, but also about thinking critically, assessing results carefully and taking responsibility for decisions made.

A culture that continues to evolve

Shared values as a foundation

A corporate culture is not set in stone. New markets, new technologies and changing ways of working give rise to new questions and requirements.

We regularly review how we approach culture and collaboration and refine them where necessary. Fairness, respect, passion, responsibility and integrity are enshrined as corporate values in our principles of leadership and collaboration. This enables us to align our employees’ experiences with the demands of a changing world of work.