Strengthening a values-based corporate culture

As a responsible company, we are committed to strengthening a values-based corporate culture.

We base our leadership, collaboration and decision-making on shared values.

Corporate culture is reflected every day – in the way people work together, assume responsibility, make decisions, and deal with change. Especially in an internationally active company with different markets, cultures, and perspectives, shared values can provide a framework that offers orientation.

For us, a values-based corporate culture therefore means more than written guidelines. Values become relevant where they are visible in everyday work: in leadership and collaboration, in the way different perspectives are handled, and in the way decisions are made.

Through shared values and clear expectations, we create a framework for orientation in our daily actions. We regularly review our leadership and collaboration formats and adjust them where needed.

Shared values as a compass

A framework for collaboration and decision-making

In a multinational company, different experiences, perspectives, and ways of working come together. Shared values provide a common framework and offer orientation when situations become complex or when different interests meet.

They help place decisions in context and clarify expectations for collaboration. Fairness, respect, passion, responsibility, and integrity are defined in our corporate values as expected standards of conduct.

Making values tangible through leadership

Responsibility remains human

Digitalization and artificial intelligence are changing work processes and creating new opportunities for collaboration. At the same time, new questions arise: How do we deal with data-based decisions? What responsibility remains with people? And how can technology be used in a meaningful and responsible way?

A values-based corporate culture helps provide orientation in this context. Digital tools and artificial intelligence can support people, make information more accessible, and simplify processes. For the AI applications we use, subject-matter responsibilities and human review steps are defined. In this way, we connect technological development with a human-centered understanding of work and responsibility.

Practical example: AI competence as part of the global competency model

The responsible use of artificial intelligence begins with knowledge and competence. This helps employees understand how AI systems work, what possibilities they offer, and where their limits lie.

In the context of AI, we provide employees with knowledge about how these systems work, what they can do, and where their limits lie through training and competency formats. This is not only about using new tools, but also about critical thinking, the conscious handling of results, and responsibility for decisions that are made.

A culture that continues to evolve

Shared values as a foundation

A corporate culture does not remain unchanged. New markets, new technologies, and changing ways of working bring new questions and requirements.

We regularly review our culture and collaboration formats and further develop them where necessary. Fairness, respect, passion, responsibility, and integrity are anchored as corporate values in our leadership and collaboration principles. In doing so, we combine the experience of our employees with the requirements of a changing world of work.